For some time now the use of online video has been exploding throughout the internet and the percentage of websites in existence that do not contain at least one video clip is diminishing rapidly.

Until now the advertising fraternity have not really kept pace but there is now frenetic actvity to latch onto the huge potential for In-Video advertising and the big players are setting out their stalls.

For a current look at what is on offer read more at this link.

We may all suffer now from “Banner Blindness” and got used to bypassing the “Ads By Google” (unless something is of REAL interest) so for now it’s time to enjoy those video clips without having the interruption of a commercial break.

We will surely get used to the forthcoming new wave of advertising as with everything else that we are bombarded with on a routine daily basis.

“Video Blindness” anyone ?