YouTube videos are now being listed in the Video.Google.Com video search index and YouTube.Com has recently announced that they will start revenue sharing with video publishers

Chad Hurley the co-founder of YouTube.Com stated on 27th January 2007 that his wildly successful site will start sharing revenue with its millions of users.

So what effect has this had on the internet marketing community ?

To date it would seem that very little has happened which perhaps shows that the internet marketing community is slow to pick up on the potential for video marketing. Here is a quote from a very large and popular internet marketing forum about video marketing … 

“I always thought to rank well in a video search engine you have to have a good catchy video that is viral. This will help to get people embedding the google code into their site giving it more popularity and then Google will know this and rank it higher.”

This is simply not the case and it is like saying that all you need to do is to build a great website and the money will come. But a website costing a $Million to create which is then not indexed in the major search engines is worth practically $zero !

This is the same with video on YouTube.Com and Video.Google.Com as you may have the funniest or most inspiring video ever made but if it is not seen by anybody you have just wasted a lot of time and energy producing it.

When you have literally tens of thousands of people submitting videos each day the competition is fierce in terms of getting your videos to the next stage, which is to be listed on the high ranking lists, and this is what you need to do to get maximum exposure to your videos.

Since Google.Com purchased YouTube.Com there was much speculation about what and how this would affect the video community as a whole.

Recently Video.Google.Com added the entire YouTube.Com video collection to its database effectively tripling the Video.Google.Com database immediately. The true effects of this merge have yet to be seen but those who regularly monitor the top 100 results in Video.Google.Com will see that nothing much has changed. Videos that ranked well for specific niches have been pushed down the VERPS (Video Engine Ranking Positions) . Videos that for the last 6 months ranked in the top 5 for the search term “Diet Coke Mentos” have now been pushed down the VERPS to the second page and replaced by videos from YouTube.Com.

Now YouTube.Com has announced that they will start revenue sharing.

Simply put this is sharing the revenue generated by advertising surrounding the video content similar to what TheVideoSense.Com (sharing 50%) is already doing currently with their video publishers.

YouTube.Com has not yet disclosed its plans so how and how much they are going to share the revenue is unknown at this stage but obviously those in the video marketing community are hoping it will be a lot. There has been no mention of their terms and conditions relating to the video content that will qualify for revenue sharing but most likely this is one of their strategies to increase their fresh video content being submitted to YouTube.Com and they will continue trying to stop their members submitting copyright material which has caused them so much grief to date.

At the very least since the recent YouTube.Com announcement will get the attention of the internet marketing community now that there is the added possibility of making money from videos.

There are huge changes happening on the internet right now and this area is a ground floor opportunity to be right at the forefront of Internet Video Marketing.

It’s pretty much an even playing field right now and those that have already taken advantage of the free signup at TheVideoSense.Com know for sure that there has never been a better time to get involved with the enormous potential of the opportunity that now presents itself to the internet community.

Now on the internet marketing scene is the Video SEO competition being promoted by Peter Drew one of the founders of TheVideoSense.Com and this was designed to encourage internet marketers to get involved in video marketing and to teach those people the skills needed to rank highly and get targeted traffic to their websites via freely hosted video content.

(Bookmark this site for more details coming soon)